How AI search picks brands, and how to prove a fix worked
Guides to ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews: what they read, how to measure them, and how to get named.
Guides
How AI search works, and how to measure it.
What is AI search analytics?
AI search analytics measures how ChatGPT, Google AI Overviews, Perplexity and other AI assistants answer your buyers: who gets named, in what order, how, and from which pages.
6 min readWhat is generative engine optimization (GEO)?
GEO, AEO and LLMO explained: what they mean, how they differ from SEO, what the research says works, and what to measure.
5 min readHow AI search engines decide which brands to recommend
Where ChatGPT, Gemini, Perplexity, Claude and AI Overviews get their answers, why the brands they name change from run to run, and what that means for you.
4 min readHow to measure AI visibility (and why one answer proves nothing)
How to track whether ChatGPT, Gemini, Perplexity, Claude and AI Overviews name your brand: the four metrics, how many runs you need, and how to put a margin of error on the result.
5 min readHow to measure share of voice in AI answers
How to calculate share of voice in ChatGPT, Google AI Overviews and Perplexity answers: the formula, the choices that change it, the margin of error, and how to read a change.
6 min readHow to report AI visibility to leadership
A one-page monthly report on how ChatGPT, Google AI Overviews and Perplexity treat your brand: what to include, how to show real changes, and the mistakes that cost credibility.
6 min readWhat AI visibility tracking software should measure
A checklist of what AI visibility tracking software should capture and report: answers, the four core metrics, sources, claims, traffic, and whether a fix worked.
6 min read
Engine guides
What each engine reads, and how to get named in it.
How to get your brand recommended by ChatGPT
How ChatGPT search finds and cites sources, which OpenAI crawler to allow, and what makes ChatGPT name one brand over another.
4 min readHow to appear in Google AI Overviews
What Google says it takes to appear in AI Overviews and AI Mode, how query fan-out works, what Google-Extended does and does not control, and how to opt out.
4 min readHow to get cited by Perplexity
How Perplexity finds and cites pages, which Perplexity crawler to allow, and what makes a page easy for Perplexity to quote.
3 min readHow to get your brand recommended by Gemini
How the Gemini app grounds answers in Google Search, what Google-Extended controls, and why blocking it can remove you from Gemini’s answers.
3 min readHow to get your brand recommended by Claude
How Claude answers with and without web search, which of Anthropic’s three crawlers to allow, and what makes Claude cite a source.
3 min readHow to track your brand in Google AI Overviews
How to see whether your brand appears in Google AI Overviews: what Search Console shows and misses, what to record from each AI Overview, and how to count it.
6 min readHow to track your brand in Perplexity
How to check whether Perplexity recommends your brand: which settings to fix, what to record from each answer, how to read its citations, and how to count the results.
5 min readHow to track your brand’s visibility in ChatGPT
How to track whether ChatGPT mentions your brand: which questions to ask, how to ask them, what to record from each answer, and how often to check.
6 min read
Playbooks
Find a gap, fix it, and prove the fix worked.
How to find and fix source gaps in AI search
Find the review sites, directories, articles and threads AI answers rely on for your buyers’ questions, see where you are missing, and decide which to fix first.
5 min readHow to fix content gaps that cost you AI recommendations
When AI answers recommend a competitor for a reason your pages never state, that is a content gap. How to find the missing claims, write them where engines read, and check the fix.
4 min readllms.txt, schema and robots.txt: the technical checklist for AI search
Which AI crawlers to allow and why, a sample robots.txt, what structured data does and does not do for AI answers, and whether llms.txt is worth adding.
5 min readHow to tell whether an AI search fix worked
Most teams ship a fix and watch the dashboard. Here is how to tell a real effect from noise and from moves that hit everyone: retrieval checks, net effect, margins of error and verdicts.
4 min readHow to choose the prompts to track in AI search
Which questions to track in ChatGPT, Gemini, Perplexity, Claude and AI Overviews: where to find them, how to word them, how many you need and how to group them.
8 min readHow to fix what AI assistants get wrong about your brand
When ChatGPT, Gemini, Perplexity or AI Overviews state the wrong price, plan or feature for your product: why it happens, how to find the source, and how to correct it.
7 min read
Tool guides
Choosing an AI visibility tool, compared on the record.
The best AI visibility tools in 2026: an honest buyer’s guide
Profound, Peec AI, Scrunch, AthenaHQ, Otterly.AI, Goodie, Evertune, ZipTie, Rankscale, LLMrefs and the SEO suites, compared on engines, pricing, method and whether they prove a fix worked.
10 min readHow to choose an AI visibility tool: 10 questions to ask in a demo
A vendor-neutral checklist for buying an AI visibility tracker: engines, what a plan really counts, how answers are collected, margins of error, fixes and proof.
5 min readThe best AI visibility tools for agencies in 2026
Which AI visibility trackers suit agencies: client workspaces, white-label reports, seat and brand limits, and what ten clients really cost on each.
5 min readPeec AI alternatives in 2026: what to use instead, and when
What Peec AI does well, the common reasons teams look elsewhere, and how Scrunch, Otterly.AI, AthenaHQ, Profound, ZipTie, LLMrefs and others compare on engines, price and method.
6 min readProfound alternatives in 2026: options with public pricing
What Profound does well, why teams look elsewhere, and how Peec AI, Scrunch, AthenaHQ, Goodie, Evertune, Otterly.AI, the SEO suites and Citino compare.
5 min read
Glossary
22 terms, defined in a sentence or two each.