Ranked by what will move
Each gap is ranked by the visibility fixing it should recover, with the effort shown beside it.
| # | Work item | Expected | Effort |
|---|---|---|---|
| 1 | Get listed on softwareadvice.com | +0.9 pts | M |
| 2 | Add multi-client billing to /3pl-billing | +0.6 pts | M |
| 3 | Confirm your G2 and Capterra listings | +0.4 pts | S |
| – | Correct “Starts at $299 per month” | not estimated | S |
Expected recovery: the lift of the sources you choose, times how often the answers read them, capped at how far behind you are. A gap with too little evidence is listed as not estimated, never ranked as a zero.