# Citino

> Citino measures how AI assistants talk about a brand (ChatGPT, Google AI Overviews and Perplexity on every plan; Gemini, Google AI Mode and Claude as add-ons): whether they name it, in what order, how they describe it and which pages they read. It finds the gaps behind a weak showing, helps fix them, and reports whether each fix worked, net of competitors and with a margin of error on every number.

## Product

- [Product overview](https://www.citino.ai/product): what Citino measures and how the loop works
- [Measure](https://www.citino.ai/product/measure): visibility, share of voice, position and sentiment, each with a 95% margin of error
- [Gaps](https://www.citino.ai/product/gaps): work items ranked by expected recovery, fixes, and a verdict on every fix
- [Pricing](https://www.citino.ai/pricing): priced by prompts, from 20 to 500, with unlimited brands and seats
- [Methodology](https://www.citino.ai/methodology): how answers are collected and how a verdict is reached

## Guides

- [What is AI search analytics?](https://www.citino.ai/resources/what-is-ai-search-analytics): AI search analytics measures how ChatGPT, Google AI Overviews, Perplexity and other AI assistants answer your buyers: who gets named, in what order, how, and from which pages.
- [What is generative engine optimization (GEO)?](https://www.citino.ai/resources/what-is-generative-engine-optimization): GEO, AEO and LLMO explained: what they mean, how they differ from SEO, what the research says works, and what to measure.
- [How AI search engines decide which brands to recommend](https://www.citino.ai/resources/how-ai-search-engines-choose-brands): Where ChatGPT, Gemini, Perplexity, Claude and AI Overviews get their answers, why the brands they name change from run to run, and what that means for you.
- [How to measure AI visibility (and why one answer proves nothing)](https://www.citino.ai/resources/how-to-measure-ai-visibility): How to track whether ChatGPT, Gemini, Perplexity, Claude and AI Overviews name your brand: the four metrics, how many runs you need, and how to put a margin of error on the result.
- [How to measure share of voice in AI answers](https://www.citino.ai/resources/how-to-measure-share-of-voice-in-ai-answers): How to calculate share of voice in ChatGPT, Google AI Overviews and Perplexity answers: the formula, the choices that change it, the margin of error, and how to read a change.
- [How to report AI visibility to leadership](https://www.citino.ai/resources/how-to-report-ai-visibility-to-leadership): A one-page monthly report on how ChatGPT, Google AI Overviews and Perplexity treat your brand: what to include, how to show real changes, and the mistakes that cost credibility.
- [What AI visibility tracking software should measure](https://www.citino.ai/resources/what-ai-visibility-tracking-software-should-measure): A checklist of what AI visibility tracking software should capture and report: answers, the four core metrics, sources, claims, traffic, and whether a fix worked.

## Engine guides

- [How to get your brand recommended by ChatGPT](https://www.citino.ai/resources/how-to-get-recommended-by-chatgpt): How ChatGPT search finds and cites sources, which OpenAI crawler to allow, and what makes ChatGPT name one brand over another.
- [How to appear in Google AI Overviews](https://www.citino.ai/resources/how-to-appear-in-google-ai-overviews): What Google says it takes to appear in AI Overviews and AI Mode, how query fan-out works, what Google-Extended does and does not control, and how to opt out.
- [How to get cited by Perplexity](https://www.citino.ai/resources/how-to-get-cited-by-perplexity): How Perplexity finds and cites pages, which Perplexity crawler to allow, and what makes a page easy for Perplexity to quote.
- [How to get your brand recommended by Gemini](https://www.citino.ai/resources/how-to-get-recommended-by-gemini): How the Gemini app grounds answers in Google Search, what Google-Extended controls, and why blocking it can remove you from Gemini’s answers.
- [How to get your brand recommended by Claude](https://www.citino.ai/resources/how-to-get-recommended-by-claude): How Claude answers with and without web search, which of Anthropic’s three crawlers to allow, and what makes Claude cite a source.
- [How to track your brand in Google AI Overviews](https://www.citino.ai/resources/how-to-track-your-brand-in-google-ai-overviews): How to see whether your brand appears in Google AI Overviews: what Search Console shows and misses, what to record from each AI Overview, and how to count it.
- [How to track your brand in Perplexity](https://www.citino.ai/resources/how-to-track-your-brand-in-perplexity): How to check whether Perplexity recommends your brand: which settings to fix, what to record from each answer, how to read its citations, and how to count the results.
- [How to track your brand’s visibility in ChatGPT](https://www.citino.ai/resources/how-to-track-brand-visibility-in-chatgpt): How to track whether ChatGPT mentions your brand: which questions to ask, how to ask them, what to record from each answer, and how often to check.

## Playbooks

- [How to find and fix source gaps in AI search](https://www.citino.ai/resources/how-to-find-and-fix-source-gaps): Find the review sites, directories, articles and threads AI answers rely on for your buyers’ questions, see where you are missing, and decide which to fix first.
- [How to fix content gaps that cost you AI recommendations](https://www.citino.ai/resources/how-to-fix-content-gaps): When AI answers recommend a competitor for a reason your pages never state, that is a content gap. How to find the missing claims, write them where engines read, and check the fix.
- [llms.txt, schema and robots.txt: the technical checklist for AI search](https://www.citino.ai/resources/llms-txt-schema-and-robots-for-ai-search): Which AI crawlers to allow and why, a sample robots.txt, what structured data does and does not do for AI answers, and whether llms.txt is worth adding.
- [How to tell whether an AI search fix worked](https://www.citino.ai/resources/how-to-tell-if-an-ai-search-fix-worked): Most teams ship a fix and watch the dashboard. Here is how to tell a real effect from noise and from moves that hit everyone: retrieval checks, net effect, margins of error and verdicts.
- [How to choose the prompts to track in AI search](https://www.citino.ai/resources/how-to-choose-prompts-to-track): Which questions to track in ChatGPT, Gemini, Perplexity, Claude and AI Overviews: where to find them, how to word them, how many you need and how to group them.
- [How to fix what AI assistants get wrong about your brand](https://www.citino.ai/resources/how-to-fix-wrong-ai-answers-about-your-brand): When ChatGPT, Gemini, Perplexity or AI Overviews state the wrong price, plan or feature for your product: why it happens, how to find the source, and how to correct it.

## Tool guides

- [The best AI visibility tools in 2026: an honest buyer’s guide](https://www.citino.ai/resources/best-ai-visibility-tools): Profound, Peec AI, Scrunch, AthenaHQ, Otterly.AI, Goodie, Evertune, ZipTie, Rankscale, LLMrefs and the SEO suites, compared on engines, pricing, method and whether they prove a fix worked.
- [How to choose an AI visibility tool: 10 questions to ask in a demo](https://www.citino.ai/resources/how-to-choose-an-ai-visibility-tool): A vendor-neutral checklist for buying an AI visibility tracker: engines, what a plan really counts, how answers are collected, margins of error, fixes and proof.
- [The best AI visibility tools for agencies in 2026](https://www.citino.ai/resources/best-ai-visibility-tools-for-agencies): Which AI visibility trackers suit agencies: client workspaces, white-label reports, seat and brand limits, and what ten clients really cost on each.
- [Peec AI alternatives in 2026: what to use instead, and when](https://www.citino.ai/resources/peec-ai-alternatives): What Peec AI does well, the common reasons teams look elsewhere, and how Scrunch, Otterly.AI, AthenaHQ, Profound, ZipTie, LLMrefs and others compare on engines, price and method.
- [Profound alternatives in 2026: options with public pricing](https://www.citino.ai/resources/profound-alternatives): What Profound does well, why teams look elsewhere, and how Peec AI, Scrunch, AthenaHQ, Goodie, Evertune, Otterly.AI, the SEO suites and Citino compare.

## Reference

- [Glossary](https://www.citino.ai/resources/glossary): definitions of AI search visibility terms